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The leading Customer Data Platform for retail & eCommerce
Great brands are built on great customer experiences. Lexer transforms your disconnected data into actionable insights, so you can spend more time creating the customer experiences that drive sales.
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Customer-obsessed brands choose Lexer
The Customer Data Platform for Retail Brands
Lexer transforms disconnected data into actionable insights and provides the workflow tools to automate and optimize the customer experiences that drive sales. Transforming you and your business to customer first.
The Customer Data Platform for Retail Brands
Connect your customer data
Fragmented data = fractured customer experiences. By collecting, connecting, and enriching customer data from disparate systems to create a single customer view, you can discover actionable insights that help you attract, convert, and delight customers.
Accurate data for confident decision-making
Messy, inconsistent, duplicated customer data hinders customer analytics and engagement. Lexer takes years of transactional and profile data from any system and creates a clean, consistent, de-duplicated record of every customer.
Fill the gaps in each profile
Lexer enables people-based targeting by securely identifying users through PII and syncing their behaviors to their customer profiles within the platform, ensuring your segments are as complete and accurate as possible.
Predict customer behavior
Using the latest AI and marketing models, such as RFM, Lexer creates intelligent metrics and predicts what your customers will do next.
Integrate your tech stack
Analyze, warehouse, sync, or activate customer data anywhere, with flexible integrations that enable you to securely export your data into any downstream system within your tech stack.
Other Lexer Solutions
Marketing
Lexer enables you to quickly identify the right customers, messages, creative, and channels for your marketing campaigns. Lexer’s easy-to-use tools allow you to orchestrate highly targeted campaigns across every channel, reducing waste and improving engagement.
Retail
Lexer guides sales teams through interactions with each customer to improve the relevancy and impact of the in-store experience.
With access to detailed purchase histories and preference information, you can tailor the customer experience, capture data that’s traditionally lost, provide informed product recommendations, and configure next best actions for consistent, high-quality engagement.
Customer Service
Lexer’s CDP-powered digital customer service solution enables you to provide exceptional omnichannel service with streamlined workflows, centralized inboxes, straightforward tools for customer feedback collection, and more.
The Lexer x Skyrocket Studios Partnership
As the industry leader when it comes to CDPs for retail and & eCommerce, Lexer partnered with Skyrocket Studios to deliver high quality marketing and data solutions to local brands in the Philippines and the greater SEA region. The partnership further enables Skyrocket Studios to provide a robust ecosystem of eCommerce solutions to local merchants.
“The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms.”
Mohit Bhargava
Chief Marketing Officer
“The CDP is solving multiple things for me at the same time. I’m going to know where my customers live, how they transact, what their interests are in my collection.”
Jeremy Hale
President
“The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind – it’s not a one size fits all approach, which we really appreciate.”
Rafaelle Champagne
eCommerce & Performance Marketing Manager